Traditional Middle Eastern arched corridor with warm light

GCC / Middle East

Where Swiss premium meets Gulf opportunity.

Two decades of work across Saudi Arabia, the UAE, Qatar, Kuwait, Oman and Bahrain — building distribution, premium retail presence and lasting partnerships for international food brands.

Markets we work in

A region of real differences — handled with real local knowledge.

Saudi Arabia

Largest GCC market. Modern retail, evolving regulations, ambitious consumers.

United Arab Emirates

Regional hub. Premium retail, international distributor base, fast adoption of new brands.

Qatar

Premium-oriented market with concentrated retail and strong appetite for European brands.

Kuwait

Affluent, brand-conscious market with a strong preference for premium European products.

Oman

Stable, relationship-driven market with established distributor networks.

Bahrain

Compact, accessible market often used as a regional pilot before full GCC rollout.

Capabilities

From distributor selection to retail shelf — and everything in between.

The GCC rewards brands that show up prepared. We help international FMCG companies enter with the right partners, the right pricing and the right product story.

Discuss your GCC entry
  • GCC distributor identification, evaluation & negotiation
  • Premium retail listings — Lulu, Carrefour, Spinneys, Tamimi, Panda and key regional chains
  • Regulatory awareness (SFDA, GSO, label adaptation)
  • Pricing & margin architecture for GCC trade
  • Brand localization without losing Swiss premium identity
  • Long-term relationship management with regional partners